SharePoint 2010 Lessons Learned, Part 7: What’s Up with Out-of-the-Box Web Analytics for Blogs?

Analytics junkie that I am, I'm surprised it hadn't occurred to me prior to the Sharing the Point (STP) tour proper that there didn't appear to be any way to access analytics for the STP blog posts.  Early on in the tour, I started poking around trying to find a way to get my hands on some analytics specific to the blog but, alas, without success.  All I could turn up was the most vanilla analytics report imaginable (via Site Actions -> Site Web Analytics reports), which provided total site-wide pageviews by day, but provided no further information, no ability to drill down, etc.  There wasn't any time to investigate while I was on the tour, but I did jot down a note to investigate further once I was back at home.

Since I've been pretty much running full-tilt boogie since my return from the STP tour, however, and since I'm leaving for London this very evening (in advance of next week's European SharePoint Best Practices Conference), I still haven't had time to see about actually getting some more detailed analytics in place on the STP site, but what I have done is found some time to at least start looking into the matter.

The first thing I learned is that in order to surface Web Analytics in SharePoint 2010, the Web Analytics Service Application must first be installed and activated.  This is something that will need to be done by an administrator, but if any admins out there are looking for a handy how-to guide, Leon provides step-by-step details in his post, Using Web Analytics, over at

What I still don't know is the level of fine-tuning that may be available in terms of providing a more nuanced Web Analytics report than what's currently in place on the STP site (as described above), so I'll need to revisit the topic sometime after I've returned from my upcoming trip.

In the meantime, however, and for my fellow Google Analytics junkies out there, something else I've learned is that it's possible to hook up Google Analytics to a SharePoint 2010 blog, as detailed in CPT-F2010Administrator's post, Google Analytics connector for SharePoint 2010, over at the blog.

OK, I really should probably start packing for my flight now, so if you'll please excuse me…

 Read the entire SharePoint 2010 Lessons Learned series:

All SharePoint Versions

The web parts are functional components that extend your SharePoint environment whether it’s hosted, on-premises, or part of Microsoft® Office 365.

SharePoint 2013, 2016, 2019, Online (Office 365)

On-Premises Only

These web parts extend SharePoint beyond its out-of-the-box capabilities by tailoring it to your requirements with Bamboo Solution’s growing portfolio of SharePoint Web Parts.

SharePoint 2013, 2016, 2019


Product Suites

Experience greater power and savings by bundling our SharePoint apps and web parts.

Essentials Suite

Essentials Plus Suite

Bamboo Premier Suite

Project Management Suite

Knowledge Management Suite

External User Manager


For more information on our product suites, contact us.

Featured Services

SharePoint Health Check

A SharePoint Health Check will identify the causes of issues and risks associated with your specific environment, and is custom tailored to provide you with the best recommendations to optimize your SharePoint environment.

SQL Health Check

Document recommendations relating to performance, stability, availability, or a specific focus you request of your SQL Server database instances.

My SharePointXperts

The truth is that each SharePoint skill may not be a full time job for many organizations, and it is nearly impossible for one person to do everything you need – so augment your team with SharePointXperts; providing the skill sets you need when you need them!