SPLF 2013: Shawn Beeson Unlocks Enterprise Social Networking with The 5 Human Factors of Social Collaboration

Shawn Beeson of NewsGator began his enlightening SharePoint Leadership Forum session in Washington, D.C. this morning sharing a little bit about NewsGator, including that the company was founded–and is based on–SharePoint. Philosophically, Sean explained, “How [can we] make work better, easier?” is what, “everyone thinks about at NewsGator, “from the CEO on down.”

Sharing a favorite quote from Erik Qualman, Shawn then set the stage for the remainder of his session: “The ROI of social technologies in the enterprise is that, if you are using them, you may still exist in five years.”

Speaking to the notion that there have been three major shifts in the evolution of work, Shawn said that the industrial revolution represented the first major shift: “We got better through this network of hands” “unleashing physical productivity through technology.” The “network of minds,” dating from roughly 1950-2010, represented the second major shift, “using technology to overcome the mental limitations of business.”  Currently, we’re experiencing the “network of hearts,” and “overcoming emotional limitations through technology” because “we want to feel emotionally connected to the work we’re doing, and the people we’re doing it with.”

Citing Cognizant, Shawn said that the four forces currently shaping the future of work are: globalization, Millenials, cloud computing, and virtualization. This “confluence of people, process, and tools” has led to “a highly efficient, connected, and engaged workforce.”

Answering the question, “So why isn’t everyone doing it?” Shawn said that it’s generally one of two things: “executive leadership isn’t getting it, or users are not adopting it.” So how does one fix this?

“Fear of the unknown stops decision-makers,” so you “deal with it addressing their concerns” (e.g., “make a real business case, focus on the ROI and revenue, focus on a specific business problem first,” etc.).
With users, the problem is that “change creates anxiety, and it’s the “little things [that] are big barriers to entry” (things like “What is a #hashtag?” and “Who should I friend?”). Methods of addressing these concerns include: “have the system teach them” leveraging network intelligence; use “intelligent streams and filtering, allowing users to prioritize”; “make sure you’ve got real community managers”; and “encouraging executive participation.” Of the importance of this last example, Shawn said, “I can’t overemphasize this enough.”

Sean wrapped up with his 5 human factors for social collaboration:

  1. Humans learn by doing (“make it Apple-easy”; provide an on-screen walkthrough tour, recommend hashtags based on business intelligence, provide smart tips, etc.)
  2. Humans work better together (the wisdom of crowds, breaking down silos, allowing people to opt into groups, fostering bottom-up communication)
  3. Humans like to be recognized (recognition makes people feel good, and drives people to do certain things)
  4. Humans want tools that make work better (tools that reduce admin time and “free you up to do real work”)
  5. Humans want to feel connected (part of the organization, connected to co-workers, and want to work how, when, and where they want via mobility)

~Team Bamboo

SharePoint Online

The cloud parts are functional components that extend your SharePoint Online environment in Microsoft 365.

Supports Classic and Modern sites for SharePoint Online/Microsoft 365

Small Business Pricing and Discounts


Top SharePoint Online Products

Experience greater power and savings by bundling our SharePoint apps and cloud parts.

Calendar Plus


Employee Directory Plus

Org Chart Plus

Simple Search


Tree View


On-Premises Only

These web parts extend SharePoint beyond its out-of-the-box capabilities by tailoring it to your requirements with Bamboo Solution’s growing portfolio of SharePoint Web Parts.

SharePoint 2016, 2019, 2022 – Classic Pages Only


Top On-Premises Only Products

Experience greater power and savings by bundling our SharePoint apps and web parts.

Calendar Plus

Data Viewer

Password Change

Password Expiration

Password Reset


Our team of Microsoft 365 Technology Consultants helps you get the most out of your Microsoft technology, we have the best Microsoft 365 talent to streamline your organization.

Consulting to Streamline Your Department

M365 Plus

Managed Services

Microsoft 365

Consulting to Streamline Your Department

Human Resources

Information Technology

Marketing Campaigns




Our Consultants Have What You Need

Federal Contractors