As soon as I heard Michael Jackson’s Wanna Be Startin’ Somethin’, I knew I was in the right session. Jeff Willinger, Director of Everything Cool 2.0 at Rightpoint, is definitely not running low on fuel. This energetic social media know-it-all offered practical “why-didn’t-I-think-of-that” techniques when it comes to SharePoint and Yammer adoption.

And with that, here are Jeff’s top 10 proven tactics:

1. Create a social idea-generation initiative.
2. Sales process integration quick wins: Identify a revenue-generating process and align social media around it.
3. Conduct collaboration adoption workshop(s): Align stakeholders for social collaboration within the enterprise.
4. Play to the end-user’s ego via ‘gamification’: Gamification techniques drive the natural desires for competition, achievement, status, self-expression, altruism, and closure.
5. Execute a multi-channel communication plan.
6. No email day: Promote the use of internal communication for a day.
7. Integrate social into the intranet: Push social feeds directly to end-users on their personalized home page.
8. Make social mobile: Users spend more time accessing social media from their mobile devices compared to computers.
9. Create an executive champion group.
10. Implement change management best practices.

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